Introducing the Morning Glory Market & Client Care Fund
Morning Glory Christian Counseling is launching something new this month that is very close to our heart: the Morning Glory Market and the Client Care Fund.
Morning Glory Market
The Morning Glory Market is our new merchandise initiative, offering Christian-inspired and mental health–themed items created to encourage, comfort, and start meaningful conversations.
Our first collection, “Light in the Darkness,” draws from verses such as John 1:5 (“The light shines in the darkness, and the darkness has not overcome it”) and Psalm 27:1 (“The Lord is my light and my salvation—whom shall I fear?”).
This launch includes items such as shirts, mugs, sweatshirts, and tumblers designed to quietly carry messages of hope into everyday spaces—homes, workplaces, churches, and schools. Each piece is meant to be both beautiful and purposeful: something you can enjoy personally or gift to someone who could use a reminder of God’s presence and light.
We are partnering with The Art Department, a local business, to help manage printing and shipping. The online store, located on our website, will be live for two weeks following the initial launch. During that time, orders can be placed at any point. Once the two-week window closes, The Art Department will ship orders directly to customers.
How the Market Supports Client Care
Every purchase from the Morning Glory Market supports the Client Care Fund. All proceeds from merchandise sales go into the fund, allowing Morning Glory Christian Counseling to steward resources toward client care during seasons of disruption or strain.
What Is the Client Care Fund?
The Client Care Fund exists to support the mission of Morning Glory Christian Counseling by helping sustain access to care during seasons of unexpected financial hardship.
It allows our leadership team to respond thoughtfully and compassionately when financial or insurance disruptions impact client care, while maintaining ethical, clinical, and operational integrity.
Use of the Client Care Fund is determined internally and confidentially by MGCC leadership. Funds are applied at the discretion of leadership in a manner consistent with our values and professional responsibilities.
Stewardship, Transparency, and Impact
We want every supporter to understand what their purchase represents. While merchandise purchases are not tax-deductible, each item sold is a tangible way to support access to professional and confidential counseling when circumstances become complicated.
We are committed to stewarding the Client Care Fund with clarity and integrity, keeping its focus on client support while honoring ethical and professional boundaries. Over time, we hope to share general updates about the fund’s impact, always with appropriate care for client privacy and dignity.
How You Can Get Involved
On the day this announcement goes out, the Morning Glory Market will also go live. You’ll be able to explore the collection through our website, and a QR code in our office will link directly to the store.
You can support this effort by:
Purchasing an item for yourself or as a gift, knowing your order supports client care
Wearing or using your merchandise as a quiet testimony of light, hope, and the importance of mental health
Sharing the link or QR code with friends, family, or church communities who may want to partner in this work
The Heart Behind This Project
At its core, the Morning Glory Market and Client Care Fund are about compassion, faith, integrity, and community partnership. We want to be a light in the darkness for our clients—not only through counseling sessions, but also through thoughtful, behind-the-scenes support that helps care remain accessible when life feels uncertain.
As the first “Light in the Darkness” collection goes live, we invite you to join us in spreading that light—one shirt, one mug, and one quiet act of generosity at a time.
